Resources

Notes on selling in person

AI killed cold outbound. Here's where the deals went.

Reply rates collapsed, spend didn't. The budget is quietly moving to dinners, summits, and small rooms, and almost no one is instrumenting it.

Jul 2 · 9 min read

The series · free, ungated

The conference playbook

Eight chapters on winning the in-person channel: which rooms to buy, the weeks before, the room itself, and the follow-through. About two hours cover to cover; every chapter stands alone.

Start from the overview

01 When conferences beat cold outbound 15 min 02 Test your ICP in three days 14 min 03 Book the meetings before you land 16 min 04 The hosted dinner 16 min 05 The five-minute conversation 13 min 06 Notes that survive the week 14 min 07 The 24-hour window 15 min 08 The bespoke follow-up asset 15 min

Get your first 10 paying customers

The fastest founders show up in person: rooms convert where inboxes cannot.

Jul 9 · 8 min read

Founder-led sales, done properly

Why the founder is the best seller the company will ever have, and how to run it.

Jul 2 · 15 min read

The job-change signal

A buyer in a new seat is a buyer with budget and no incumbent. The window is 90 days.

Jun 25 · 9 min read

The post-raise signal

Fresh funding means new budget and new urgency. How to engage the week it lands.

Jun 18 · 11 min read

Cost per meeting: the only channel metric

Every channel priced in the same unit, so budget goes where meetings are cheapest.

Jun 11 · 7 min read

The 30-minute discovery call

The meeting your event motion exists to produce: how to run it so it converts.

Jun 4 · 7 min read