For sales teams · we arm your motion

Map every buyer in the room. Measure what your lists miss.

Skylarq builds the attendee map for your next event independently, labels every name confirmed or predicted, and measures the gap: every ICP buyer your lists never saw. Your SDRs run the plays; your motion stays yours.

The only accuracy published anywhereThe industry's freshest attendee dataPerson-by-person depth, not database-firstEvery major event platform covered840+ event series already mapped
Test us on a past event See the sample audit
Both routes lead to the same 30-minute call. Proprietary tracking, responsibly sourced.

Most event tools give you one attendee list. We give you two.

What's confirmed and what's predicted, kept separate. And we show our work on both.

Confirmed Predicted
Every name labeled. Never blended.

Confirmed means a public signal places the person at the event. Predicted means our model expects them there, and says so. Your team always knows which is which.

Graded
After the event, we publish the diff.

What we predicted against who actually showed, hits and misses both, in a dated log. See how grading works.

Public
Public sources only.

Event sites, speaker pages, public posts, press. Nothing behind logins, no purchased broker files, and nothing sends without your approval.

The audit

One event. Your lists against the room.

Pick an event on your calendar. We build the attendee map from public signals, match it to your ICP, then measure it against your CRM through a read-only key. The output is one report: how much of the room your team can already see, and every account it can't.

A sponsorship reaches whoever walks past the booth. The map reaches everyone who matched.

Coverage audit · INBOUND
Illustrative example · fictional cast
1,204
in the room
341
match your ICP
31%
in your CRM
Your gap237 accounts
DR
Dana Reyes
VP Sales · Fieldline Software
Confirmed
TW
Tom Whitfield
VP Revenue · Cobalt Metrics
Predicted
IH
Ingrid Halvorsen
CRO · Nordica Systems
Confirmed
MO
Marcus Oyelaran
Head of Growth · Vantero
Predicted
+ 233 more · every row labeled, every source cited
Why cold "didn't work"

Your event motion didn't fail. Its lists did.

Most sales teams tried cold event outreach once, got nothing, and retreated to their CRM. The usual cause isn't the channel. Broker files and scraped profiles catch a thin, skewed slice of the room: tilted toward people who post, with stale titles throughout. Sequences aimed at the wrong people will always prove that cold doesn't work.

Meanwhile nobody measures coverage, so "we're covered" survives unexamined. The audit exists to replace that sentence with a number.

Where it plugs in

Your motion stays yours.

We don't replace your SDRs, your sequencer, or your playbook. We feed them.

01
Connect a read-only CRM key

Read access only, used for the coverage gap and nothing else. Revoke it any time.

02
We map and measure the room

Independent attendee map, ICP match, coverage number, and the accounts your lists don't hold.

03
Your SDRs run the plays

The missing accounts land in your existing sequences and tooling. Or we run the motion for you, if you'd rather. Your call.

The long tail

The events you skip because there's no list and no booth.

Your ICP shows up all year at the regional days, the community meetups, the roadshows. No app, no attendee list, no sponsor packet, so your machine never runs there. Our agents build the map anyway, from public signals, at a fraction of what one sponsorship costs.

Booth-or-nothing is a data constraint, not a strategy. Remove the constraint and the calendar gets bigger.

Beyond the audit

The intelligence keeps working after the report.

Spend where your buyers are

Booths, dinners, and travel ranked by ICP presence, before sponsorship deadlines.

Beat competitors to the room

See which target accounts orbit rival booths and talks. Get there first.

Graded, publicly

Every map checked against who showed, published in the accuracy log. See the sample report.

No sales team yet? See how we run the motion for you
The wager

Name an event you attended last quarter.

We'll build the map blind. You diff it against your badge scans. If we don't surface accounts you're missing, delete our email.

Test us on a past event
One call · 30 minutes · your map lands within 48 hours

Fair questions

We already have SDRs and outbound tooling. Why would we need this?

Keep them. Your stack executes; it doesn't know who's in the room. Sequencers and enrichment tools carry no event attendee data, and conference organizers rarely hand lists to anyone. The audit measures what your current lists actually cover, and your team works whatever it finds. If the diff comes back empty, you've spent one call learning your coverage is genuinely good.

Where does the attendee data come from?

Public signals only: event sites, speaker and sponsor pages, public posts, press, and historical attendance patterns. Every row carries its source and a confirmed or predicted label. Nothing comes from behind a login and nothing is bought from list brokers. The full protocol is on the methodology page.

How accurate is the predicted list?

We won't quote a number we can't show you the working for. Every map is graded after its event, predicted against who actually showed, and the diffs are published in a dated log. That's also why the audit starts with a past event you attended: your own records grade us before you pay us.

Our conference has no app and no published list.

Those are the events where the map matters most, because nobody's machine runs there. Our agents assemble the room from public signals: speakers, sponsors, community posts, past-year patterns. Coverage is lower than at list-rich events and the report says so plainly, with every row labeled.

How is this different from event-intelligence platforms?

Two ways. First, the labels: platforms tend to blend confirmed, predicted, and historical attendees into one list; we never do. Second, the scoreboard: we grade every map after the event and publish the diff. If a data vendor won't show you their post-event accuracy, ask why.